When we sat down to build our web design section, something funny happened: every studio portfolio we looked at felt the same. Pretty screenshots, lots of mockups floating at an angle… and no way to know what the website actually felt like. And a website is not a photo. A website is something you touch: you scroll, you open the menu, you add something to the cart, you change your mind, you take it out.
So we made a slightly absurd decision for a studio that’s just getting started: instead of showing screenshots, we’d build complete websites. Seven of them. One per industry.
Meet the seven
Let us introduce them, because at this point we’ve grown fond of each one:
Sal i Brasa is a restaurant that doesn’t exist, but its menu makes you hungry anyway. Nord Atelier is a fashion store with its catalog and cart — one of those quiet websites where the product does the talking. Iron & Ink is a barbershop with a tattoo studio, and this one was particularly fun: dark, brutalist, with just the right amount of attitude. Pulse Fitness is a gym and it shouts like one. Carnicería La Brasa is the online shop we wish our neighborhood butcher had. Vall Antiga is a winery with its wines and tastings, all serifs and calm. And Domus Mediterrània is a serious real estate agency with a property search — because not everything needs overflowing personality; sometimes the brief calls for restraint.
The one rule
We only set ourselves one: no two could look alike. It would have been so easy to build one good template and recolor it seven times. It also would have been cheating. A winery doesn’t talk like a gym, and a barbershop with a tattoo artist can’t smell like a real estate office. If all seven came out of the same mold, we wouldn’t be proving we can design — only that we can fill in blanks.
The hardest part, honestly, wasn’t the code. It was forcing ourselves to start each one from zero in our heads: who would walk in here? What are they looking for? What should they feel in the first three seconds?
And yes, we built them with AI
We’ll say this plainly because hiding it makes no sense: these websites were made working hand in hand with AI. The ideas, the industries, the personality of each made-up brand, the “no, not that — do it again” — that’s ours. The speed to try, discard and try again — that’s what the tool gives us.
A few years ago, building seven websites like these as a small studio would have been flat-out impossible. Today it’s doable, and we’d rather tell you than pretend otherwise. In the end, it’s what lets us craft careful websites without charging like a big agency — and hey, that’s design too: making good decisions with the resources you have.
Come take a look
They’re all in the web design section, open and browsable. Go in, poke around, break something if you can. And if you run a business and caught yourself thinking “I want this, but with my name on it”, drop us a line. The first conversation costs nothing.